Waitrose Vegan Fishless Fingers

Waitrose launches vegan fishless fingers

Waitrose Vegan Fishless Fingers
Vegan fishless fingers from Waitrose (Photo: Waitrose)

With more and more people turning to a vegan diet and vegan lifestyle, and the total number of vegans in the UK
now at more than 3.5 million, supermarkets are now realising this is quite an expanding market. Although some will just take the opportunity of trying out a plant-based diet in Veganuary, it is hoped and expected that many of those will then consider adopting a vegan lifestyle, where it is not just about what you eat for yourself in a plant-based diet, but also for the benefit of animals in a vegan lifestyle.

Veganuary is a month dedicated to avoiding meat and dairy products and provides many to not only try different foods but also gives supermarkets a great marketing opportunity. In this regard, it’s good news for fish finger lovers as Waitrose has announced that it is launching a range of Waitrose-brand Fishless Fingers in its stores.

Chloe Graves, chilled vegan and vegetarian buyer at Waitrose & Partners says: “After the successful launch of our new vegan and vegetarian range in October 2018 we’ve been working to see what other interesting dishes and products we can add to the range. The Fishless Fingers are a great vegan alternative to a much-loved food which we hope our customers will love.

Source:  https://www.independent.co.uk/

Waitrose isn’t the only UK supermarket chain to launch more own-brand vegan products.

In recent months, Asda launched vegan cheese at its fresh pizza counters and Iceland launched a new range of vegan ‘meat.’

Similarly, Tesco revealed that it had sold 4 million vegan Wicked Healthy ready-meals since the range launched at the beginning of the year, exceeding sales expectations.

Waitrose’s Fishless Fingers are currently available nationwide and online on an introductory offer of £3.19 and will then be £3.99 from 30th January 2019.

Similarly, Tesco revealed that it had sold 4 million vegan Wicked Healthy ready-meals since the range launched at the beginning of the year, exceeding sales expectations.

Waitrose launches fishless fingers in ‘supermarket first’
Source: https://www.thegrocer.co.uk/

They are made from breaded seaweed tofu, capers, gherkins, lemon and parsley for a subtle fish flavour


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